Why Fashion Bloggers Should Not Buy Instagram Followers
Fashion Bloggers should not buy Instagram
Fashion bloggers, nowadays, are proliferating! We can see them anywhere on Instagram and hashtagging LikeToKnowIT! Talking of Instagram, it has become one of the top new sales platforms for e-commerce. It evolved a lot in the last couple of months.
One of the many challenges a Fashion Blogger, especially those still building their empire, is the answer to the question, “How do we gain followers?”
Building a respectable reputation in Instagram takes a whole lot of effort. It always involves creating a good impression, setting the mood for interest and never ending brainstorming of what’s in and what’s not. You may be happy today and frustrated the very next day. This is true even for your Social Media Strategist.
As a Social Media Strategist and a primary witness to the earnings of those who choose the organic way, I would say buying followers is a BAD technique. Here’s why:
1. Wrong way of building a reputation
As a fashion blogger, you should build an audience interested in your focus (blog/topic). They will be your clients/customers, or avid fan.
Can you call them “avid fans” when you have bought them? No! So try to make your self worthy to follow.
If you’re planning to be in the blogging world for a long run, then do not start on a wrong foot.
2. They’re not here to click your links and support you, they’re fakes remember?
One should take note that numbers are not everything. There are other things to consider and one of those is engagement. Do fakes like your post? Do they comment? Do they buy? I am quite sure that the latter will not happen.
Fakes accounts don’t buy things that you’ve been promoting. They are just a mere page/account made and controlled to follow someone. It would also seem odd (and unreliable) when you have 80 thousand Followers, but your post only got 1000 Likes and 3 Comments and zero (Reward Style, Shopsense) commission. Where do the other followers go? We’ll they’re fakes and fakes do not engage. They’re not your clients, they’re not your customers, they’re not your fans. They really don’t do anything for you.
They’re not your fan, you just bought them to follow you!
3. You will lose your trustworthiness
Yes, buying followers lose your trustworthiness. Not only to your followers but also to those companies who hired you for a post or mention on Instagram.
What will happen if they know that you’re buying followers? (Do we really need to answer that question?) Of course, that makes you a dishonest person and they won’t look at you the same way.
And don’t ever think that day won’t come. Instagram and other social media platforms are advancing, not to mention there are other tools to check if you have spam followers. Somehow, someday, you’ll get caught.